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One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.
DemandMedia. DemandMedia consistently popped up near number one in the list of "companies to work for" from our readers. OpenX is profitable, and its ad serving software dominant among online publishers. The now-public. The now-public. The company recently reported record.
Baumgart is the former Chief Strategy Officer at Adconion Direct, Mattern was co-founder and Chief Technologist at Rubicon Project, and Lum was Head of Engineering at OpenX. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.
In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Online DSP (demand-side platform) and ad exchange for display advertisers. Transaction terms: $70.0mm (rumored by Peter Kafka, Media Memo, AllThingsD ).
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