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OpenX Launches New Product

socalTECH

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. openx mobile advertising auction network server'

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Tim Cadogan , OpenX (Pasadena, advertising). Alex Kazerani and James Segil (shared), EdgeCast Networks (Los Angeles, content delivery network). Internap , PricewaterhouseCoopers , Demand Media , Stubbs, Alderton & Markiles LLP , Oracle , Cresa Partners , UK Trade & Investment , PIXT , and many others.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. Social network app developer and ad network. Online DSP (demand-side platform) and ad exchange for display advertisers. Our guest was Mo Koyfman of Spark Capital. Total raised: $56.3mm.