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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes 70,000 apps for all major mobile OS platforms, including Apple’s. Investing much of new cash to build presence in Android platform.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

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He built & IPOd Demand Media. But many people forget that we have 2 relatively recent IPOs that are substantive companies: TrueCar (Upfront backed) & Cornerstone OnDemand. If you throw in Oculus into the mix along with TrueCar, Rubicon, Burstly, Beats and others LA Tech has seen more than $8 billion in exits in 2014 alone.

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How to Develop Your Fund Raising Strategy

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He knows the history of all of the payment gateways, mobile payment platforms, credit offerings, remittance companies, etc. GroupOn, Living Social, AdMeld, Gilt Group, Demand Media, ShoeDazzle, Tumblr, FourSquare, etc. Others that are experts in this field include Matt Harris at Village Ventures and Jim Robinson at RRE.

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