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How Chippmunk Hopes To Use UX To Rise Above The Coupon Crowd

socalTECH

One local startup, Chippmunk (www.chippmunk.com), hopes so, and believes that focusing on user interface design will help it win over its competitors. We spoke to CEO Brian Nickerson --an Internet veteran with time at Yahoo and Internet Brands--about the company and its goals. What is Chippmunk? READ MORE>>.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad.