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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Want to eradicate Evite? Do you think nobody has tried to better IMDB?

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