Design Framework San Diego Study 
socalTECH
APRIL 3, 2012
For San Diego-based Mob Science (www.mobscience.com), an injection of cash, some key advisors--and a deal with Zynga. We had a little success with Coffee Bar, Magic Mall, and Sony's Infinite Anarchy, and those games keep getting better and we kept learning about the framework, and added more talent to our team.
Xconomy
JULY 29, 2016
For consumer robots, though, people want to talk naturally and we need to design casual dialogs that make it easy to express desires without having to give every small detail. Why not just design them to be nice all the time? Also, language allows for multiple interpretations (e.g., rules of engagement without an operator in the loop.
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