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How Chippmunk Hopes To Use UX To Rise Above The Coupon Crowd

socalTECH

One local startup, Chippmunk (www.chippmunk.com), hopes so, and believes that focusing on user interface design will help it win over its competitors. We spoke to CEO Brian Nickerson --an Internet veteran with time at Yahoo and Internet Brands--about the company and its goals. What is Chippmunk?

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! – the biggest Internet portals of the day. Overture was sold to Yahoo! Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / Internet Brands. billion – not a bad result, hey?