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Social Networking and Business Value

SoCal CTO

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. Can social networking be a money-maker for companies? What are the risks and rewards?

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Time Rich, Time Poor and Apple

SoCal CTO

In it he separates web consumers into: Time Rich (more time than money) and Time Poor (more money than time). I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

CTO Coach 150
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Product Management for Startups in Los Angeles – Steve Gilison

SoCal CTO

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I’m currently working with several startups, helping them launch new web businesses. Most people think they can do product design. Remind me about your background Steve?