Design Technology Web 2.0 Web Development 
Both Sides of the Table
NOVEMBER 22, 2010
I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.
Frank Addante
MAY 20, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc. Thank you again!
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Frank Addante
MAY 8, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 2.0: By Frank Addante [Startup 2.0] Zondigo, Inc.
Frank Addante
MARCH 12, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.
Frank Addante
NOVEMBER 16, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.
Frank Addante
DECEMBER 22, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.
Frank Addante
AUGUST 2, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.
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