Rustic Canyon Backs Social Shopping Site
socalTECH
SEPTEMBER 14, 2011
Los Angeles-based venture capital firm Rustic Canyon is the lead investor in a round of funding from a social shopping site out of Y Combinator. A key part of Mertado's service is video content, whre it has syndicated content from Food Network, Fine Living, and Better TV to promote home an dkitchen products in its catalog.
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