Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. And given your stage of development you sure better at least know what your goal is. How many through SEM? That’s not acceptable.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Clicks are also a simple measure that you can get from basic link tracking packages. End of story. That’s all “top of funnel” analysis that leaves you flying blind as a marketer. Or Likes – LIKES!

Marketing 307

Marketing Technical Review Startup Tool 307