Doing the Right Things is More Important than Doing Things Right
Both Sides of the Table
JULY 14, 2010
Yesterday I wrote a post about top-down versus bottom-up thinking. Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage.
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