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This time by the efforts of Adeo Ressi to introduce a new kind of structure called “ convertible equity.” My initial reaction to Adeo when we spoke was that while it may have solved some issues (debt versus equity) it didn’t solve the ones that I’ve been warning entrepreneurs about most loudly.
I’m sitting at my computer now at 9.00pm writing this – which is an hour earlier than I normally write (there are about 8 women at my kitchen table having a book club (aka excuse to drink wine & gossip so I’m locked in another room writing. Should entrepreneurs have convertible debt or priced equity?
The buyer is shopping for equity in startups and the seller is looking for cash in exchange for equity and shared governing control of his or her company. He told me to stop responded to RFPs where I wasn’t the person who helped write the specs for the RFPs. For starters you have to realize that fund-raising is a sales process.
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