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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Cold calls to strangers and email blasts are not so productive.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Recruit a team with complementary skills.

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Time is the Enemy of All Deals

Both Sides of the Table

A reminder that it is important for all entrepreneurs is to remember to be careful about “deal drift.” Conversely I offered the same deal to another entrepreneur who decided to shop around longer. You know that every turn of the legal documents can add weeks. I’d send them their email and point out the docs were late.