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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Cold calls to strangers and email blasts are not so productive.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media.

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Time is the Enemy of All Deals

Both Sides of the Table

You know that every turn of the legal documents can add weeks. They’re not bothered when the lawyers didn’t get the documents out when they promised. If they promised they’d ship documents and they weren’t released I’d be straight on the phone with them. I’d send them their email and point out the docs were late.