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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Getting customer attention often takes more innovation today than solving the tough technical problems.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media.

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Time is the Enemy of All Deals

Both Sides of the Table

If you remember your history the market crashed the next week. By mid September the entire market was constipated. History repeated itself in September 2008 with that market crash. If anything changed (stock market crash, real estate crash, somebody trying to buy Salesforce.com, whatever) I could end up with goose eggs.