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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Cold calls to strangers and email blasts are not so productive.

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Time is the Enemy of All Deals

Both Sides of the Table

VC, sales, biz dev, M&A or otherwise. You know that every turn of the legal documents can add weeks. They’re not bothered when the lawyers didn’t get the documents out when they promised. If they promised they’d ship documents and they weren’t released I’d be straight on the phone with them. Any deal. Things change.