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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Cold calls to strangers and email blasts are not so productive.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

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Time is the Enemy of All Deals

Both Sides of the Table

Let me start with a story. We ended up agreeing a term sheet for $16.5 We had people hearing through the grapevine that we were about to raise money and new investors started calling us to get in on the deal. Guys, I accept that we could probably shop this around but we could also end up with nothing. I was resolute.