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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

This first video they did became viral and the CMO, Jeffrey Harmon , paved the way to create an entertaining brand web series called Diary of a Dirty Tongue. They had the YouTube general community do video reviews on their Orabrush tongue cleaner. Tips from Dollar Shave Club viral video creator Michael Dubin: 1- Have fun.