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First Look SoCal Showcase: How Do You Create More SoCal Startup Success?

socalTECH

How do you take the energy of such successes as Dollar Shave Club, Ring, Cornerstone Ondemand, and the many other local successes from the startup energy, and tap into the resources of local universities and research institutions?

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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days. The largest YouTube for business conference is coming up this week, Vid Con.

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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. If you as a founder don’t think that appealing to women should be a part of your marketing strategy, you are wrong, and will lose. The Emotional Sell.

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