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Why Sidevision Is Tying Content, E-Commerce Together, with Justin Wu

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Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. Justin Wu: We integrate with any video platform, such as YouTube, Vimeo, Kaltura, and we''re built on top of an API. How do you do that?

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