Sun.Mar 12, 2017

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9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment.

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Why 2017 Should be a Great Year to Raise Venture Capital

Both Sides of the Table

Recently Upfront Ventures published its outlook for the technology startup world and venture capital overall titled it “ WTF Happened to Winter ?” The conclusion of our report was that winter did come, but it was mild and short. This was driven by the influx of corporate VCs, foreign VC money, sovereign wealth funds and the new war chests of VCs who raised new funds in the past 18 months.