socalTECH

AUGUST 18, 2009

Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. Tags: truecar executive edmunds automotive pricing. READ MORE>>.

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Edmunds Truecar Zag Santa Monica 100

socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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socalTECH

NOVEMBER 7, 2011

I finally realized that there is nobody specifically speaking to women in the automotive world, either editorially, or frankly, even on the marketing side. Marketing departments tend to be headed by men, and face it, men have been trying to figure out women since Adam and Eve. We're tough to figure out.

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