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Catching Up With Joanne Bradford, Demand Media

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But, they could not write, and did not know what to write from the travel perspective. Every one of those writers has a byline and a bio, and are paid twice a week at a pretty decent rate for that writing or assignment. They couldn't find enough people to write the content they needed, at the quality they need.

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Interview with Milo Sindell, Knowledge Genie

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Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. For an educator, it helps to bring classroom training to life. It is differentiated from a Squidoo, eHow, blogs, or Google Knol in that it has a greater depth of information, and provides deeper information to the user.

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