with-greathouse-comes-great-responsibility 
Both Sides of the Table
OCTOBER 17, 2009
This posting was inspired by an email from Rajat Suri who wrote me an email in response to Chris Dixon’s blog post (link below) from August, which recently re-ran on Business Insider and has generated much Twitter chatter. I told entrepreneurs that it was a bit of a Faustian bargain. I was an early cynic.
InfoChachkie
DECEMBER 2, 2009
Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.
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