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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. Use social media, search engine optimization, blogging, and mobile media. Everyone must have a web site that is complete, inviting, and easy to use. Proactively deal with naysayers.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. Use social media, search engine optimization, blogging, and mobile media. Everyone must have a web site that is complete, inviting, and easy to use. Proactively deal with naysayers.