Email Paid Search Social Media Tips 
Startup Professionals Musings
NOVEMBER 12, 2013
Social media activities require professional effort and time, so beware the hidden costs. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.
InfoChachkie
NOVEMBER 3, 2014
In order to drill down on how entrepreneurs can leverage social commerce sites without alienating their potential customers, I spoke with industry expert Albert Wilson, who heads up Affiliate and Marketplaces for Deckers Outdoor Corporation. Social Media has been traditionally seen as branding medium, but that seems to be shifting this year.
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