Remove nps
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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. The higher a company’s NPS, allegedly the higher its customer satisfaction. Turning Promoters Into Profits. Wrong Question.

.Net 100
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. The higher your company’s NPS, allegedly the higher your customer satisfaction. Rather than blindly follow this advice, consider measuring your NPS after unpleasant customer interactions, via a web form.

.Net 168
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article thumbnail

A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. The higher your company’s NPS, allegedly the higher your customer satisfaction. Rather than blindly follow this advice, consider measuring your NPS after unpleasant customer interactions, via a web form.

.Net 182
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How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. Paid Product Metrics. Free Product Metrics. Conversion Rate. A VCE of 0.5

article thumbnail

How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. Paid Product Metrics. Free Product Metrics. Conversion Rate. A VCE of 0.5