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The Entrepreneur Thesis

Both Sides of the Table

I call it the entrepreneur thesis. I’m not talk about the age old debate amongst investors whether you back entrepreneurs, markets or products (or as people like to hedge – product / market fit). It’s entrepreneurs I back. Today’s post is about my investment thesis. It’s what I call the “entrepreneur thesis.”

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

I was meeting regularly with entrepreneurs and offering (for better or for worse) advice on how to run a startup and how to raise venture capital from my experience in doing so at two companies. I know that I have not yet earned these kudos based on investment returns (although my partners have. It really started simply enough.

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