article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

article thumbnail

Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

I know that I have not yet earned these kudos based on investment returns (although my partners have. GRP Partners last fund is the single best performing VC fund in the US (prequin data) for its vintage year). I chose for my blog to be independent of my firm, GRP Partners. accessibility. authenticity.

Blogging 373
article thumbnail

The Entrepreneur Thesis

Both Sides of the Table

Today’s post is about my investment thesis. My investment philosophy is to back the best possible entrepreneurs I can. But when I’m looking to invest the dollars that my Limited Partners have entrusted my firm with I’m going with my view. He invested $8 million in a company in the computer networking space.