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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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The Entrepreneur Thesis

Both Sides of the Table

Today’s post is about my investment thesis. My investment philosophy is to back the best possible entrepreneurs I can. But when I’m looking to invest the dollars that my Limited Partners have entrusted my firm with I’m going with my view. He invested $8 million in a company in the computer networking space.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? I was meeting regularly with entrepreneurs and offering (for better or for worse) advice on how to run a startup and how to raise venture capital from my experience in doing so at two companies. By definition, you read blogs.

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