Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore
Both Sides of the Table
NOVEMBER 5, 2012
I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. But the narrative in the press about Al Gore was that he was a smarmy know-it-all. Bush had the opposite narrative in the press. It is election season.
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