Search Engine Marketing - No Panacea for Startups
Startup Professionals Musings
OCTOBER 3, 2010
For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Tags: entrepreneurs startups. Cost per action (CPA). The display side is called pay per action (PPA) or pay per lead (PPL).
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