Entrepreneur Marketing Technical Advisors Writing 
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.
Startup Professionals Musings
SEPTEMBER 12, 2010
Many believe that entrepreneurs are born, not made. While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. We can all point to examples of successful entrepreneurs who dropped out of college, but still went on to make a big impact.
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Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Most people totally advise against stealth. You need some guidelines to make decisions.
Both Sides of the Table
SEPTEMBER 28, 2014
by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0
Both Sides of the Table
FEBRUARY 23, 2015
I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” ” If you don’t create the message about yourself, the market will. And if you want to be a CEO one day you need the messaging to reflect that.
Both Sides of the Table
JANUARY 13, 2011
I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post.
InfoChachkie
JUNE 25, 2009
Like most mature markets, the legal profession is highly segmented with respect to the services provided and markets served. It is surprising how often entrepreneurs forget this simple fact. Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not.
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