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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Use social media, search engine optimization, blogging, and mobile media. Face reality. In fact, even if they did, they couldn’t find you in the clutter.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Use social media, search engine optimization, blogging, and mobile media. Face reality. In fact, even if they did, they couldn’t find you in the clutter.

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Indianapolis is the “It Place” to Start a Startup?

Tech Zulu Event

Being an entrepreneur is about, “The journey through the ‘NO’ to get to the YES’ ” said by Ryan Caldbeck, CEO of CircleUp , on a panel at the Connections Conference in Indianapolis. Being an entrepreneur is about making a commitment no matter how painfully difficult it is to keep it. image EPA/Andrew Gombert.

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Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. The wisdom of the crowds. Or so it seems. Ah, the joys of youthful naivete.

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