Why Taking Some Risks in the Sales Process Can Improve Results
Both Sides of the Table
JULY 6, 2015
When I counsel startup entrepreneurs I give them my blunt dose of reality, “If you can’t easily identify target leads who have a problem you can solve then hang up your cleats – you’re not going to succeed.” I built my first software company in the early days of SaaS and there were few models to go by.
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