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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

I built my first software company in the early days of SaaS and there were few models to go by. It is the opposite of what SaaS is supposed to be. We said to customers, “We only sell SaaS and we think that’s the right solution for you. So we took a stand. How responsive are they to your needs now?

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