Why Taking Some Risks in the Sales Process Can Improve Results
Both Sides of the Table
JULY 6, 2015
I built my first software company in the early days of SaaS and there were few models to go by. One thing I observed was that many customers wanted an “on premise” version of our software and were willing to pay extra money for it. It is the opposite of what SaaS is supposed to be. So we took a stand.
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