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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

You might look at higher quality / higher price solutions like BMW or Mercedes or you try to see if you can find a bargain with the similar features like a Kia. I built my first software company in the early days of SaaS and there were few models to go by. It is the opposite of what SaaS is supposed to be. So we took a stand.

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