How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. I see this mistake all the time, actually. I’m guessing this was also the case over the first few year’s of Zynga’s growth on Facebook. The biggest limitation we tech consumers have is our time.
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