Entrepreneurs Should Forget ROI And Focus On Return On Life – The New Measure Of Wealth
InfoChachkie
MAY 20, 2013
According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. How did an American software engineer come to own an adventure travel company cited by National Geographic as, "one of the best adventure travel companies on earth?".
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