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Startup Professionals Musings
SEPTEMBER 6, 2019
Today most startup investors still register with the SEC as “ accredited ” investors before they buy any startup equity in the U.S. These requirements for equity investing have been relaxed only a bit, with caveats, with recent crowdfunding changes. The growth target should be 5-10 times your initial investment in five years.
Startup Professionals Musings
APRIL 2, 2013
The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors like laser focus on a market-need causing real pain. It’s the market, stupid.”
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Startup Professionals Musings
SEPTEMBER 16, 2017
Today most startup investors still register with the SEC as “ accredited ” investors before they buy any startup equity in the U.S. Since there are no bellwethers like Apple or IBM in the startup arena, your best bet is to pick one in a business area you know well. Start in a business domain you know well.
Startup Professionals Musings
FEBRUARY 24, 2012
It’s the market, stupid.” There is no substitute for understanding the market, and sizing the opportunity, before you climb out on a limb. “If In most cases, viral marketing only begins to work after you prime the pump with several million in real marketing over a couple of years. If we build it, they will come.”
Startup Professionals Musings
JANUARY 24, 2011
The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors like laser focus on a market-need causing real pain. It’s the market, stupid.”
Startup Professionals Musings
FEBRUARY 6, 2015
Today you still need to be registered with the SEC as an “ accredited ” investor to legally buy any startup equity in the U.S. Since there are no bellwethers like Apple or IBM in the startup arena, your best bet is to pick one in a business area you know well. Start in a business domain you know well.
Startup Professionals Musings
AUGUST 13, 2012
Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Data from accredited market research groups like Forrester or Gartner is required for credibility. Avoid any statements like “All we have to do is get 1% of the market.”
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