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TrueCar Gets Investment from Guthy-Renker

socalTECH

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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Interview with Jeff Zwelling, Convertro

socalTECH

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Jeff Zwelling: Convertro allows marketers to know all of the marketing that led to a conversion. Jeff Zwelling is one of those.

Startup 210
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Want to Start a Technology Company in LA?

Both Sides of the Table

But it’s more atypical for investors located in this market. If we extend a bit North up the coast line we have many affiliate marketing innovators including ValueClick, Commission Junction and FastClick. You can hire a talented head of marketing, business development, technology and sales.

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