socalTECH

APRIL 2, 2012

Santa Monica-based TrueCar , the online car purchasing firm headed by Scott Painter, is further ramping up its outreach to dealers, saying this morning that it has formed a new "National Dealer Council" which will work with experienced dealers to recommend and improve collaboration between the company and auto dealers. READ MORE>>.

Truecar 145

Truecar Santa Monica Pricing Services 145

socalTECH

AUGUST 18, 2009

Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Tags: truecar executive edmunds automotive pricing. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. READ MORE>>.

Edmunds 100

Edmunds Truecar Zag Santa Monica 100

Both Sides of the Table

APRIL 1, 2014

If you’ve watched any industry in the last 20 years where technology has begun to transform how the industry works the results are always predictable driven by what Clay Christensen appropriately called “ The Innovator’s Dilemma ” (one of the most influential books that changed my thinking about markets).

Truecar 338

Truecar Startup Hulu Pricing 338

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a Makes money by partnering with brands and marketers to publish location-triggered content. Spread through word-of-mouth as the company has no sales team, all engineers.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

SEPTEMBER 19, 2017

Painter, who was previously CEO and founder of TrueCar, and has a long history in the automotive purchasing and financing industry, sat down with us to discuss Fair, what he learned at TrueCar, and how he hopes Fair will transform the auto industry. How did you decide to tackle this particular area of the market?

Startup 124

Startup Truecar Pricing Entrepreneur 124

socalTECH

OCTOBER 27, 2010

Santa Monica-based TrueCar , the online car pricing site run by Scott Painter, said today that it has named Stephen Hansen as the firm's new President and COO. Hansen reports to Painter, and will head up strategic planning, product and technology development, and marketing, among other duties. READ MORE>>.

Truecar 140

Truecar Santa Monica Pricing Report 140

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Xconomy

JUNE 16, 2016

What does it take to build a startup in today’s market? Put a half-dozen entry-level tech entrepreneurs together anywhere outside of the Bay Area, and it won’t take long before they start listing the local market deficiencies. In San Diego, the complaints often focus on the relative scarcity of venture capital and hometown VC firms.

Venture Capital 49

Venture Capital San Diego Truecar Web 49

socalTECH

NOVEMBER 7, 2011

I finally realized that there is nobody specifically speaking to women in the automotive world, either editorially, or frankly, even on the marketing side. Marketing departments tend to be headed by men, and face it, men have been trying to figure out women since Adam and Eve. You've also got a deal with TrueCar, correct?

Truecar 204

Truecar Writing Edmunds Sites 204

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Jeff Zwelling: Convertro allows marketers to know all of the marketing that led to a conversion. Jeff Zwelling is one of those.

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

JANUARY 16, 2012

I’ve raised in boom markets and when everybody thought the Internet was a fraud. Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . ” (Zig Ziglar).

Develop 366

Develop Development Funding Venture Capital 366

Both Sides of the Table

MARCH 17, 2010

But it’s more atypical for investors located in this market. If we extend a bit North up the coast line we have many affiliate marketing innovators including ValueClick, Commission Junction and FastClick. You can hire a talented head of marketing, business development, technology and sales.

Company 290

Company Companies Technology Startup 290

Both Sides of the Table

APRIL 4, 2011

10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). I don’t want to go in depth here because it could take a whole blog post, but if you’ve got direct sales teams make sure to have performance metrics in place.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

FEBRUARY 15, 2011

If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.

Venture Capital 313

Venture Capital Southern California Google Startup 313