Marketing Sales Truecar Web 
socalTECH
DECEMBER 13, 2010
Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, reports this morning that it has now sold more than 200,000 cars through its online car buying and pricing platform. TrueCar said the number comes less than a year from when it reached an initial, 100,000 car sales, which occurred earlier this year.
Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. Analytics also extend to iPhone and web apps using Facebook Connect. Company plans to use the capital to build out sales and marketing and r&d. -a Makes money by partnering with brands and marketers to publish location-triggered content.
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Xconomy
JUNE 16, 2016
What does it take to build a startup in today’s market? Put a half-dozen entry-level tech entrepreneurs together anywhere outside of the Bay Area, and it won’t take long before they start listing the local market deficiencies. In San Diego, the complaints often focus on the relative scarcity of venture capital and hometown VC firms.
Both Sides of the Table
MARCH 12, 2013
He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”
socalTECH
NOVEMBER 7, 2011
As automotive web sites go, there are lots of review and information sites giving you information about new and used cars, magazines and information sites for auto enthusiasts, and discussion sites and groups for all kinds of cars. Frankly, I think we'll all be winners if we can reach a market which they haven't been able to reach.
Both Sides of the Table
JANUARY 16, 2012
I’ve raised in boom markets and when everybody thought the Internet was a fraud. Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . ” (Zig Ziglar).
Both Sides of the Table
APRIL 4, 2011
If you have multiple versions of your product, how many are web vs. mobile? 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). Measuring viral adoption is obviously important.
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