Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. A location based service which incorporates social and gaming elements. Company plans to use the capital to build out sales and marketing and r&d. -a Makes money by partnering with brands and marketers to publish location-triggered content.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

SEPTEMBER 19, 2017

Painter, who was previously CEO and founder of TrueCar, and has a long history in the automotive purchasing and financing industry, sat down with us to discuss Fair, what he learned at TrueCar, and how he hopes Fair will transform the auto industry. How did you decide to tackle this particular area of the market?

Startup 124

Startup Truecar Pricing Entrepreneur 124

Xconomy

JUNE 16, 2016

What does it take to build a startup in today’s market? Put a half-dozen entry-level tech entrepreneurs together anywhere outside of the Bay Area, and it won’t take long before they start listing the local market deficiencies. In San Diego, the complaints often focus on the relative scarcity of venture capital and hometown VC firms.

Venture Capital 49

Venture Capital San Diego Truecar Web 49

socalTECH

NOVEMBER 7, 2011

I finally realized that there is nobody specifically speaking to women in the automotive world, either editorially, or frankly, even on the marketing side. Marketing departments tend to be headed by men, and face it, men have been trying to figure out women since Adam and Eve. You've also got a deal with TrueCar, correct?

Truecar 204

Truecar Writing Edmunds Sites 204

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Jeff Zwelling: Convertro allows marketers to know all of the marketing that led to a conversion. Jeff Zwelling is one of those.

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

JANUARY 16, 2012

I’ve raised in boom markets and when everybody thought the Internet was a fraud. Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . ” (Zig Ziglar).

Develop 366

Develop Development Funding Venture Capital 366

Both Sides of the Table

FEBRUARY 15, 2011

If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.

Venture Capital 313

Venture Capital Southern California Google Startup 313