Equity Sites Truecar Venture Capital 
socalTECH
APRIL 5, 2011
Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.
socalTECH
AUGUST 4, 2011
Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. It worked so well, in fact, that venture capitalists actually came to visit us, looked at what we had, and wanted to invest because of that technology. We sold it to a private equity group. What kind of customers are using the tool? Jeff Zwelling.
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