How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?
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