Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. If you have NO network of promotion for your story?
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