Both Sides of the Table
JANUARY 19, 2015
Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. But you don’t need to spend money on SEM. Take for example, an eCommerce company. post-script.
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. If you have NO network of promotion for your story? Rebelling is simply a form of snobbery.
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Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K.
Startup Professionals Musings
FEBRUARY 15, 2011
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K.
Startup Professionals Musings
FEBRUARY 13, 2010
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K.
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